Love Through the Ages: The History of Valentine’s Day and How It Inspires Our Mission
Valentine’s Day has long been associated with love, care, and connection—a time to express our affection for those we cherish most. While you may know it as a day of chocolates, flowers, and heartfelt cards, its roots trace back to centuries-old traditions of love and protection.
Just like Valentine’s Day, our mission is grounded in care—protecting the people and pets you love from ticks and insects using safe, eco-friendly solutions. This Valentine’s Day, we’re reflecting on the history of this special holiday and how its message of love aligns with what we do every day.
The History of Valentine’s Day
The origins of Valentine’s Day date back to ancient Rome with the festival of Lupercalia, celebrated in mid-February to usher in fertility and health. Later, in the 5th century, Pope Gelasius I replaced Lupercalia with St. Valentine’s Day, honoring St. Valentine, a Roman priest who performed secret marriages for couples in love.
By the Middle Ages, Valentine’s Day had become synonymous with romance, thanks to poets like Geoffrey Chaucer, who linked the day with courtly love. The 19th century popularized the exchange of Valentine cards and gifts, which evolved into the holiday we celebrate today—one centered on expressing love and care for those who matter most.
Our Mission is Rooted in Love
At its heart, Valentine’s Day is about protection—whether through gestures of love or acts of care. That’s where our mission aligns. We believe in protecting what you love:
- Your Family: Just as St. Valentine sought to nurture love, we work to safeguard your loved ones from harmful insects and ticks so they can enjoy the outdoors safely.
- Your Pets: Pets are family too! Our plant-based repellents keep them safe and protected without exposing them to harsh chemicals.
- The Environment: We care for the earth by offering eco-friendly solutions, helping preserve the beauty of the natural world for generations to come.
Valentine’s Day is more than just a holiday—it’s a reminder of the importance of care and connection. Whether you’re celebrating with a partner, your family, or your furry friends, showing love can take many forms, from a heartfelt card to a thoughtful act of protection.